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His company help brands, retailers, fashion entrepreneur, couture designers & fashion houses to growth their business.
1) brand development, brand marketing, digital brand marketing for fashion
2) design & product development: digital pattern making, 3d virtual sampling, pattern grading & consumption optimisation.
3) consumer & expert insights: pre-production product reviews with experts panels, pricing insights, consumer generated content with deep tagging and SEO solutions.
4) digital catalogue for private viewing, MTM, exhibitions, road shows for order booking, 3d virtual samples, product previews, digital marketing of phygital new launch events.
Bespoken services :
Cataloging : The Bespoken Cataloging tool uses fashion intelligence to create a client based curated catelog.
Ecommerce: We make style search and product recommendations relevant to clients specific needs
Personalisation:As we understand a customer preferences and style, we curate personalise feed
and product recommendations by our expert SME trend inputs
With over 28 years of endeavour in trend forecasting, brand development, consumer engagement, digital marketing, retail operations, buying & merchandising; have developed the skill, technology and ability to build teams that deliver authentic brand experience and consumer generated content. Key Values that drive him are passion, strategic thinking, innovation and velocity.
Key Areas of Work Include: Growth Marketing, Product Design & Development, Product Life Cycle Management and Digital Marketing.
He started my career in 1991, as a Senior Management Trainee at Raymond when the "Complete Man" campaign was first conceived and since then have been consistently learning & contributing to the world of fashion.
Got bitten by the digital technology bug in the influence of the Srilankan progressive exporters, when he joined hands with TukaTech to create a hight tech facility to help Fashion Brands Leap exponentially using the tech tools. At Flipkart, he used out in house proprietary tool - Sprint, to build Private labels and license brand Ducati.
They (Sowtex) have replaced the archaic methods of how I had previously networked. Most of my solutions are now digital and they are more credible than ever! I don't have any plans to switch back ever.
I was facing trouble with finding a particular fabric with a very specific waft: weft ratio. I found it on Sowtex after talking to a couple of retailers on SowtexConnect. Then again, I saw it being mentioned in one of their webinars. Perfect opportunity to enquire about it. Would wholeheartedly recommend SowtexConnect to all fashion enthusiasts like me.
Networking done right! Sowtex is what the Indian textile industry needed. I am a big fan of tech involvement in textile and I love how smoothly Sowtex has managed to connect me with the right pupils. Kudos!
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